Students will learn the strategy formulation process and become able to put together the right marketing mix.
By becoming able to analyze market environments, students will adopt new marketing thought processes developed in recent years.
Students will use the Business Model Canvas and become able to incorporate new earnings opportunities into business strategy.
|1||What is marketing?|
|1||What is marketing?||1||The difference between marketing and selling|
|2||The role of marketing strategies|
|3||The marketing strategy process|
|6||Secrets of effective segmentation and targeting|
|8||Steps for thinking about positioning|
|3||Product strategies||10||Product strategies|
|11||Products as an assemblage of values|
|15||Decision-making about branding|
|4||Pricing strategies||17||Pricing strategies|
|5||Channel strategies||21||Channel strategies|
|6||Promotion strategies||22||Promotion strategies|
|23||Definition of communication mix|
|27||Push and pull strategies|
|7||Transformation and evolution in marketing|
|7||Transformation and evolution in marketing||28||B2B marketing|
|30||Digitizing promotional activities|